For Beezoo we developed a comprehensive graphic identity for this celebrated LA culinary leader. Since 2010, Beezoo has served LA's production industry with founder Chanez Belkebir's distinctive fusion of traditional Middle Eastern flavors and European-Asian cooking techniques, using sustainably sourced, organic ingredients prepared fresh daily. We channeled their company ethos and environmental commitment by creating a visual identity that reflects both the chef's multicultural culinary heritage and the restaurant's sustainability values, extending the brand experience through plant-based utensils and biodegradable packaging that reinforces their ecological mission.

Brand Experience, Strategy