For House of Blues we developed comprehensive narrative, branding, and design concepts for their iconic Los Angeles Sunset Strip and New Orleans locations, two of the chain's most culturally significant venues. Drawing on the brand's deep musical heritage and commitment to authentic blues culture, we crafted immersive storytelling environments that celebrated the raw energy and soulful spirit of American music traditions. Our approach balanced the gritty authenticity of juke joint culture with the sophisticated entertainment experience expected by diverse audiences, from music legends to first-time visitors. The design concepts we created honored each location's unique cultural context—from the rock 'n' roll legacy of the Sunset Strip to the birthplace mystique of New Orleans—while maintaining the brand's distinctive identity across both markets, establishing environments where music history and contemporary performance could coexist in authentic harmony.

Design Concept, Brand Experience, Placemaking