For Bentonville we developed the comprehensive vision and strategic framework to guide the city's transformation into a world-class destination with a distinctive sense of place. Recognizing Bentonville's potential as the mountain biking capital of the world, we created a positioning strategy so compelling that the US Mountain Biking Team relocated its headquarters to the city. Our approach was grounded in extensive geographic, cultural, and lifestyle analysis that informed every aspect of development—from design concepts and urban guidelines to tenant mix and community programming. With the region constructing an impressive mile and a half of new trails monthly, our strategic foundation supported rapid yet authentic growth. The result established Bentonville as a premier outdoor destination while maintaining the adaptable framework necessary for sustainable community building, proving that thoughtful strategic planning can successfully transform small towns into internationally recognized cultural and recreational hubs.

Placemaking, Strategy, Design Concept