For Amazon, we developed a dynamic modular display system and integrated omnichannel experience designed for infinite storytelling possibilities. The flexible framework reconfigures seamlessly to showcase evolving brand narratives through interactive touchpoints that adapt to changing retail needs over time. Drawing inspiration from Amazon's distinctive design language—from the organic curves of their delivery fleet to the tactile quality of their sustainable kraft packaging—we prioritized affordability, adaptability, and environmental responsibility throughout our material selections. The result is a scalable retail ecosystem that embodies Amazon's innovation ethos while maintaining operational efficiency across diverse store formats and customer journeys.

Design Concept, Brand Experience, Strategy