Our mixed-use project for Carmel Partners, ALLOY, anchors the vibrant Los Angeles Arts District as a catalyst for urban transformation. From project inception, we led comprehensive cultural research, audience analysis, and lifestyle studies that informed community engagement, strategic naming, brand identity, and public arts curation for this groundbreaking development. Collaborating with award-winning architectural and planning teams, we shaped a dynamic ecosystem featuring a retail paseo along a preserved historic rail spur, expansive rooftop gardens, creative office environments, ground-level retail, and a 35-story luxury residential tower. Our holistic approach ensured ALLOY's identity resonates authentically with the district's creative legacy while establishing a new standard for integrated live-work-play environments.

Brand Experience, Strategy, Placemaking