SNG GRP was tasked by Carmel Partners, the developers of Alloy, to create a comprehensive cultural programming strategy that would establish the downtown LA Arts District development as an internationally recognized cultural destination. Our curated series of activations throughout 2024-2025 included prestigious art exhibitions such as Andrew Schoultz's MAELSTROM and SOVRN: X, sophisticated gallery presentations by John Wolf featuring Cavalcade and Alexandra Grant's Ceremony, and high-profile brand experiences including the exclusive Daft Punk x PLEASURES pop-up and showroom launches for Aslan World and Bolt Bolt. We also produced Touche Amore's "Spiral in a Straight Line" album release party, cementing Alloy's reputation in the music scene. Through strategic curation and flawless execution, SNG GRP successfully elevated Alloy from a mixed-use development into a globally relevant cultural hub that attracts international attention across art, fashion, music, and experiential retail.

Placemaking, Brand Experience, Strategy